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spotify - music wipeout

A music giant in the audio world: Spotify has 456M users currently listening to music, so awakening its users' interests in the world of audiobooks within the platform was no easy task.

We decided to go big, and a little bad. On literacy day, Spotify will wipe out all the music content for 1 hour, replacing albums with chapters based on your music taste, at no cost.

In Collaboration with Isabella García, Fátima Lopez, Kaylee Isaacs, Morgan Mitchell, and Jeffrey Kinderdine. Mentored by Vinny deAraujo and André Felix.

*Young Ones One Show entry

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Case Study

In-platform POV

Social

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Social

Social

Out Of Home

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